Affiliate Disclosure

Last updated: January 2026

Welcome to Lovesusnot (lovesusnot.com). Before you read any of our football betting site reviews or click any of our recommended links, we want to be completely transparent about how this website operates and how we make money. Honesty is the foundation of everything we do here, and that starts with telling you exactly what our business relationship looks like.

What This Disclosure Covers

This page explains the affiliate relationships that Lovesusnot maintains with certain online bookmakers and football betting operators. It is written in accordance with the UK Advertising Standards Authority (ASA) guidelines, the Competition and Markets Authority (CMA) requirements for online endorsements, and the US Federal Trade Commission (FTC) disclosure standards for affiliate marketing.

How We Earn Money

Lovesusnot is a professional review website operated by James Wilson. Some of the links published on lovesusnot.com are affiliate links, which means that if you click on one of those links and subsequently register an account or make a deposit with a recommended betting operator, we may receive a commission or referral fee from that operator.

This compensation typically takes one of the following forms:

Cost Per Acquisition (CPA): A one-time fixed fee paid when a referred user completes a qualifying action, such as registering and depositing with a bookmaker.
Revenue Share: An ongoing percentage of the net revenue generated by users we refer to a particular operator.
Hybrid Deals: A combination of CPA and revenue share arrangements negotiated directly with individual operators.

These commissions are paid by the betting operators themselves. You are never charged anything extra as a result of using our affiliate links. The price you pay, and any welcome bonuses or promotions you receive, are identical whether you arrive at a bookmaker through our link or by visiting them directly.

How This Affects Our Reviews

It does not. Editorial independence is a non-negotiable principle at Lovesusnot. The existence of an affiliate relationship with an operator has absolutely no influence over the scores, rankings, written content, or recommendations published on this site.

James Wilson has over a decade of experience analysing and betting on football markets. His reviews are built on a consistent, structured methodology that evaluates every operator across the same criteria, regardless of any commercial arrangement. Those criteria include:

Betting markets and odds quality across domestic and international football competitions
Licensing and regulatory standing with the UK Gambling Commission (UKGC)
Bonuses, promotions, and their genuine terms and conditions
Customer support quality and responsiveness
Deposit, withdrawal options, and processing speeds
Mobile platform performance and usability
Responsible gambling tools and player protections

Operators are rated honestly. If a bookmaker has weak odds, poor customer service, or problematic terms, that will be stated clearly in our review. We will also feature betting sites on Lovesusnot that we do not have an affiliate relationship with, where we believe they genuinely serve our readers' interests.

Identifying Affiliate Links

Affiliate links on lovesusnot.com are typically found within review pages, comparison tables, and calls to action such as "Visit Site" or "Claim Offer" buttons. Where affiliate links are present, a clear disclosure notice will appear on the relevant page.

Our Commitment to You

James Wilson founded Lovesusnot with the goal of providing UK football bettors with trustworthy, expert-led guidance. Affiliate income allows this website to operate as a free resource, but it will never come at the cost of your trust. Every review you read reflects a genuine, independent assessment — nothing more, nothing less.

If you have any questions about our affiliate relationships or how we produce our content, please contact us directly at contact@lovesusnot.com.

```